Wallonie-Bruxelles Musiques


Wallonie-Bruxelles Musiques is a public agency specialized in supporting exports for the Wallonia-Brussels Federation’s music industry in Belgium.

The agency promotes musicians originating from Wallonia and Brussels to foreign professional audiences. It takes part in international networks (ETEP, EJN, Belgium Booms, EMEE, AIECF, etc.) and is a point of contact for showcase festivals (EurosonicPrintemps de Bourges, The Great Escape, Classical:NEXTWomexMaMA, etc.).

Wallonie-Bruxelles Musiques is also a way to obtain the assistance allocated by Wallonie-Bruxelles International (assistance with tours, international promotion, transport or marketing, showcasing abroad). Please don’t hesitate to contact us to meet with our agents and obtain advice.


WBM Expertise is a Wallonie-Bruxelles Musiques project dedicated to the professionals in the Wallonia-Brussels Federation (FWB) music industry. It caters to managers, labels, and artists working in the FWB region who have international business or who want to develop it.

Our activities

In operation for over thirty years, Wallonie-Bruxelles Musiques has developed many contacts with industry professionals. Various partnerships have been formed, helping the artists to gain exposure in a demanding and highly competitive industry. So, each year, by ourselves or in partnership with other agencies (like for the Belgium Booms action, presented in collaboration with Kunstenpunt and Sabam For Culture), we are present at about twenty festivals and events where we offer diversified initiatives to ensure the outreach of Wallonia-Brussels Federation operators with international professionals.

Here is the list of the different events in which we are active.

Coming soon

TRANS 2019

4-8 décembre 2019

Rennes, France


All our actions


WBM Expertise is intended for managers, labels, and artists active in the FWB region who have international business or wish to develop it.

Our website provides a detailed presentation of our initiatives, information, and news on the music industry as well as programmes we have set up for artists from FWB.

Please do not hesitate to contact our agents to ask for advice and find out more about these programmes.


Our programmes

Network of experts

WBM Expertise has gathered together a team of consultants, consisting of both Belgian and foreign experts (touring, booking, management, media relations, distribution, streaming, etc.), who are able to advise you on questions of international development.


Ferarock partnership

Wallonie-Bruxelles Musiques has set up a partnership with FERAROCK*, one of the two main community radio networks in France. Community radio is an excellent way to reach a highly discerning audience, which is of particular interest for development projects.


Belgium Booms

Belgium Booms is a joint venture between Flanders Arts Institute/Kunstenpunt and Wallonie-Bruxelles Musiques, with support from SABAM for Culture.
It promotes Belgian artists to foreign professionals during showcase festivals (ESNS, The Great Escape, Reeperbahn, etc.).


Our Channels

WBM - Wallonie-Bruxelles Musiques

We use the Wallonie-Bruxelles Musiques channels to broadcast news on the Walloon and Brussels music industry abroad. You will also be able to find general advertisements, our initiatives on festivals or markets, meetings that we organise, etc.

Keep up-to-date on not to be missed news, the latest releases, and foreign tours by FWB artists through our Facebook page.

Subscribe to our newsletter in order keep up-to-date with the latest news concerning FWB artists and our initiatives abroad.

Experience our activities live via our stories and keep up-to-date on our news in pictures through our Instagram account.

WBM Expertise

WBM Expertise is intended for professionals active in the music industry in Wallonia and Brussels. It brings together advice, tools, and information that is useful for development on international markets.

Find all the services that we offer to professional artists in the Walloon and Brussels music industry.

Subscribe to our newsletter to keep up to date with the latest news from Wallonie-Bruxelles Musiques and the programmes that we are setting up for operators from FWB.

Keep up-to-date every day on music industry news, applications to develop yourself abroad, and on international initiatives.

Belgium Booms

Belgium Booms is the result of a collaboration between Flanders Arts Institute/Kunstenpunt and Wallonie-Bruxelles Musiques, with the support of SABAM for Culture. These channels, in English, are used to promote the many collaborations that we put in place throughout the year.

Keep up-to-date on our different initiatives abroad, times and places of appearances of programmed artists, as well as on-site contacts.

Don’t miss any of our actions abroad thanks to our Facebook page and events.

Don’t miss any of our actions abroad and find out what is happening backstage thanks to our stories and photos in real time.